Fashioning The Benefits Of Big Data

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 Candice Swanepoel is Red Hot for Vogue Mexico’s September 2013 Cover

When fashion and big data join forces, it makes marketing endeavors easier for both designers and fashion retailers.

Just like any other major industry, the world of fashion is taking on the digital frontier and Big Data is along for the ride.

With fashionable technology in mind, here are just a few ways Big Data is helping the fashion industry take a walk down the runway in style:

The Anywhere Store

Thanks to Big Data, fashion is entering the digital arena like never before. When fashion designers and retailers grow their online presence, it means more fans can find their designs online.

Big Data allows the fashion world to upload more designs and feature new clothing lines online, which makes shopping for fashion an anywhere opportunity regardless of whether fashion fans are within proximity to a designer's storefront or halfway across the world.

Social Fashion

Social media is the new black, which is exactly why fashion designers and retailers are getting socially savvy with their designs. And, all that social activity results in tons of useful data for the fashion industry. Social media helps the fashion industry get the word out about new fashion trends and Big Data helps turn the social response into useful fashion information for designers and retailers.

Many major fashion designers are skipping the runway and going right to social media by revealing new clothing lines on social sites like Instagram and tweeting backstage fashion week photos on Twitter. Likewise, fashion bloggers and critics are putting in their two cents on sites like Tumblr and Big Data is making it all possible.

Fashion Trend Analytics

Fashion trends come and go, so the fashion industry has to stay on top of the next big thing in fashion.

If the fashion world is wondering how to unlock Big Data's big potential, then designers and retailers shouldn't look any further than analytics. In the world of fashion, there are trend forecasters who have the specific responsibility of discovering the next great fashion trend.

With the help of Big Data, these forecasters are using complex algorithms based on data from fashion shows, fashion events, current market trends, and retail clothing lines to analyze the current industry and predict the next big trend in fashion.

The Digital Runway

The fashion world consists of thousands of big name and independent designers and retailers. And, Big Data makes it possible for every fashion trend and clothing line to get a piece of the digital spotlight.

Because of this, fashion is quickly becoming an online endeavor with many retailers going as far as providing customers with full online clothing lines complete with size-specific digital dressing rooms and custom-fit wardrobe suggestions based on customer data algorithms.

Better Fashion Experience

Everything above means one thing for fashion fans looking to find the best clothing lines online: Big Data is bettering the retail fashion experience.

Whether customers want to stay up-to-date on current trends, shop for the latest clothing designs, or be a part of the cutting edge world of fashion, Big Data is there every step of the way.

From the analytics to the accessibility, it's plain to see that Big Data and fashion are a match made in runway heaven.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and the environment.

Winter Coats: Top Fashion Hues to Wear This Winter

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Winter is a dark and drab time of year, so it's natural to want to fight back against it with stark and bright colors. Brighter colors help us feel happy and make us stand out against a largely gray and dark brown landscape. Somehow, though, we often wind up in muted tones - burgundy instead of red. Olive green instead of emerald.

Green

Speaking of green, this fall and winter, green is super in. The trick, though, is to choose your green based on your skin tone, not on your mood or your wanting to stand out against a winterized landscape. Green is one of those colors that is very picky - some greens will make you look beautiful. Others will make you look like you're on your third day of food poisoning. Choose wisely!

Blue

Sapphire blue is going to be huge, if you haven't already noticed it popping up in your neighborhood. Sapphire is a brilliant blue that looks good on pretty much everybody regardless of skin tone, complexion, or hair color. It's also great in that you can make it the focal point of your outfit without worrying about looking loud or brassy.

Pink

Pink is usually a color you associate with spring and, to a lesser extent, summer. This year, fall and winter are claiming pink for their own. There are lots of different shades of pink - plenty to feel fashionable without washing out your skin. Feel free to go full-on Elle Woods!

Red

Red, particularly "Samba" Red (Pantone 19-1662 Samba) is a great choice this winter. It's a bold and vibrant red that is a step up from the muted red wine shades that people usually choose. It also stops just shy of looking like a superhero cape or something out of a Saturday morning cartoon. It's been particularly popular with the designers of

women's coats. Pair it with your favorite red lipstick for a night out!

Purple

Jewel tone purple is another great choice this winter. It's a great selection for accent and base pieces of an outfit (scarves, blouses, gloves). You can add some brightness without looking like a jolly rancher or Grimace.

Multiple Colors

Patterns are also going to be big again this year, but in a rebellion against the loud, could-have-covered-your-grandparents'-couch-in-the-1970s patterns; fashion is all about the basics. Namely, leopard, pinstripe, and plaid. The great thing about these patterns is that they allow you to wear splashes of color without allowing any one hue to become overwhelming.

We love that this year's trend is toward color instead of away from it. Usually it's the warmer seasons that get all of the fun!

What color do you think is going to be a hit this fall and winter? Have you seen any striking trends showing up where you live?

Erin Steiner is a regular contributor to The Military Jacket as well as a variety of other websites. She writes about fashion, pop culture, finance, and current events.

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Fashion Magazines You Must Read - But Have Probably Never Heard Of

Fashion Magazines 5 Fashion Magazines You Must Read   But Have Probably Never Heard OfEverybody knows about Vogue, Glamour, Elle, et al. We see them all the time - at the grocery store, at the bookstore, in convenience stores, and even referenced online. I don't know about you, but all of these magazines have started to blend together for me. They all contain the same stuff: clothes I can't afford and that wouldn't be practical to wear even if I decided to stop being a freelance shlub on my couch (What? It could happen).

This doesn't mean that I don't enjoy fashion. In fact, I value fashion and there are times when I, just like everyone, get the urge to change up my look and try something new. Fashion magazines - especially the independent and lesser known - are a great place to go for ideas.

Yeah, that's just a really hipstery way to say: Seriously, you need to check out these fashion magazines because they feature real people wearing real things that you can wear, too.

Z!NK Magazine

The great thing about

Z!NK is that it talks about clothes and accessories that we actually use. At the time of this writing, the first three fashion articles are about "styling up" headphones to look cute and cool while you work; a new jewelry line that can be reconfigured to be worn on clothing, hair, and even footwear and that uses crystals and resin instead of glue and hope; and a clothing line from a Korean designer that premiered at Paris's fashion week but that we can actually wear (once it hits stores).

The Gentlewoman

You won't find overly stylized fashion shoots or articles about pleasing your man by wearing heels to bed here. The Gentlewoman is a magazine that is simply produced but filled with incredible content. It doesn't just tell you what's in style - it tells you why and how it got there. There are profiles of fabulous and successful women. It's also not short. The latest issue clocked in at 304 pages.

Salt Gypsy

Salt Gypsy is a fantastic fashion mag for the woman who loves to be in and near the water. Technically this is a blog, not a physical magazine, but since it covers a variety of topics including fashion and lifestyles, I decided to include it on this list. It's a fantastic place to find great swimwear, whether you're looking for pageant swimsuits to wear on the beach or something more functional that will stand up to the waves, there are lots of ideas here.

Worn Fashion Journal

Billed by New York Magazine as "if Etsy were a fashion magazine it would look like Worn," which is...yeah, okay that's fair. But Worn asks interesting questions about fashion and art, and it's fun to see what people come up with.

To be honest, it's hard to find a women's fashion magazine catering to women over the age of 30 that doesn't assume we all have kids, we're all married, every husband is an idiot, and our fashion priorities are "cover the body, spit-up resistant (and machine washable) and not a burlap sack." These magazines, though - they're doing a great job of fighting against those stereotypes while still helping me figure out what to wear so I can look as good as I feel.

Erin Steiner is a regular contributor to The Military Jacket. She writes about culture, finance, and a bunch of other stuff all over the web.

Denim: Not Just for Casual Events

Florence and Fred Couture Extreme Denim Jacket1 Denim: Not Just for Casual EventsFlorence and Fred Couture - Extreme Denim Jacket

Most of us were raised to think that denim was meant strictly for casual wear. Some of us might have even been raised in households where denim clothes were only for getting work done around the house and lounging on weekends. It's shocking how far this simple and unassuming material has come since we were kids!

Now, depending on how it is made, denim can even be passed off as businesswear and "formal-lite."

Here are some examples.

The Denim Skirt

A woman can pull off wearing jeans in the business place.  A jean skirt would pass in any office with a business-casual dress code.

The Denim Jacket

A well-made and nicely tailored denim jacket can be added to pretty much any outfit for a fun touch of style and flair. If you want to look professional, though, you'll probably want to leave your bedazzler in its drawer.

Jeans

Yep, I said it: Jeans can count as dressy wear; you just have to know what to do with them and what to add to your outfit.

Here are some tips:

Fabric

Once upon a time, jeans all came in the same standard blue. Now jeans are manufactured in every color and some of them - particularly dark green, black, and khaki - can be passed off as dressier pants. During the spring and summer, you can probably even get away with white jeans.

For a dressier look, find denim that has been woven through with cotton and thinned out. These will look (and even feel) more like khakis than jeans.

Styled

Flared jeans make regular jeans look like slacks because of the way the flares drape over your feet (as opposed to the pegged legs or boot cut jeans you might normally get away with on the weekend).

Fit

If you want to wear jeans, make sure they fit you well. Jeans that sag or bag give themselves away at first glance. Form-fitting (not skinny) jeans flatter your figure in the same way your slacks do.

Your Top

No matter how nice your jeans may be, if you pair them with a t-shirt or tank top, you immediately turn them into casual wear. To dress up your jeans, pair them with a nice-button down shirt, blouse, or even a form-flattering sweater.

Your Shoes

Sneakers and flip flops will turn your dressy jeans into messy-looking jeans in less than a second. To dress up your denim, pair with flats, heels, or heeled boots.

In a lot of ways, it is more about how you carry yourself while you wear your jeans than the cut or style of the denim itself. If you carry yourself with enough confidence, you can pass off denim as dressy wear any day (or night) of the week!

Erin Steiner is a freelance writer who, in addition to teaching clients how to remove article from Google, writes about fashion, business, and pop culture all over the web.

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Top 5 Fashion Schools in the Country

Top 5 Fashion Schools Top 5 Fashion Schools in the Country

Does everyone always tell you that you have an eye for fashion? Are you constantly thinking about clothing and accessories? Do you always dress to look your best, even if you are just running out to the grocery store? If so, than a career in fashion may be the right avenue for you. And you're in luck, because the United States happens to be home to some pretty top-notch fashion schools.

Want to see what options are available to you? Here is a look at the five leading fashion schools in the country:

Parsons: The New School for Design

New York is known to most as the fashion capital of the country, so it makes sense that one of the best fashion schools would be located here. This school offers degrees in fashion design, fashion marketing, and fashion studies. With an undergraduate population of just over 4,000 and an graduate population of just over 500, you will receive a truly personalized and hands-on education from some of the leading fashion educators in the world.

Fashion Institute of Technology (FIT)

Also located in New York, FIT is hailed as one of the leading fashion schools in the country, turning out some of the most influential fashion leaders in the industry. If you choose to go here, you can major in fashion design, fashion marketing, styling, design and illustration, as well as a number of other fashion-related fields. There are roughly 10,000 students enrolled here, so you can have the opportunity to receive individualized education. Plus, since it is a party of the SUNY program (State University of New York), you will receive a highly discounted rate on tuition if you are a resident of the state.

Rhode Island School of Design (RISD)

At RISD, you can major in more than just clothing design; you can also become an expert at jewelry design and textiles. The fashion-related majors offered here including textiles, apparel design, and jewelry and metalsmithing. The population here is small, with just about 200 students enrolled in fashion courses. This school has put out some of the leading names in fashion, including Nicole Miller and Sarah Welsh.

Academy of Art University

If you're looking to attend fashion school on the West Coast, look no further than the Academy of Art University. This school is located in San Francisco and offers highly notable fields of study related to fashion. Textile, fashion, and knitwear design are all majors offered here, as are fashion journalism and fashion merchandising. There are approximately 2,500 students enrolled here, so you will really get that personalized experience. Plus, since it is the only school that actually shows designs at New York's Fashion Week, if you really want to get noticed, this is the right school for you.

Fashion Institute of Design and Merchandising (FIDM)

Los Angeles is certainly the place to be if you are interested in fashion and are located on the West Coast. FIDM is one of the leading fashion schools in the country, and certainly in the state. Programs of study here include fashion, costume and shoe design, jewelry design, as well as fashion and beauty merchandising. This school prides itself on offering exceptional practical experience and is the alma mater of the top designers Monique Lhuillier and Pameal Skaist-Levy of Juicy Couture.

Turn your passion for fashion into a rewarding career. Attend one of these institutions, and you'll be on your way to fashionista success.

Bridget Galbreath is a writer who is well versed in a wide range of topics, including institutions of higher education and options for dealing with Ripoff Report.

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5 Hot Military Jackets That Won't Destroy Your Budget

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One of the best things about the weather transitioning from the hot weather of summer to the cooler and crisper days of fall and winter is the return of the jacket. It's hard to argue against the beauty of most fall fashions. Of course, putting together a fall and winter wardrobe can be "budgetarily" difficult, even for people who are really great at money management.

The hardest thing about finding a great coat is finding a great coat that won't eat up your entire season's clothing budget. Here are some of our favorite fall jackets that won't force you to choose between fashion and food.

The Wet Seal Women's Zip Hooded Anorak Jacket

This jacket is adorable, it's affordable (the price clocks in at under $40), and you can wash it in your own machine. That's a difficult combination to find when you're intent on wearing a military styled jacket! This coat is made from polyester rayon so it breathes but also keeps you warm during the chilly fall evenings. It has a hood to keep your hair dry in the rain, and there are four pockets that snap closed so you can keep your belongings safe and dry.

The Patty Woman Smart Black Zip Up Long Sleeve Stand Collar Military Jacket

Finding a jacket that is beautiful, form fitting, and affordable is difficult, but with this jacket costing less than $50 (barely), we think it fits the bill. Made from cotton and polyester, the jacket moves well and is great for cooler nights without the wearer having to worry about overheating during the warmer afternoons that are still hanging on. It has extra long sleeves, which is a huge plus for people who have longer torsos.

Make sure you choose the right size! Size is based on bust measurements, not the standard SML, so measure carefully!

The Moda Essentials Men's Military Jacket Coat Faux Suede

For the fellas, this stylish jacket works both when you're dressed down and when you're dressed up. It's made from faux suede and polyester, so you don't have to worry about ticking of your friends who like to brag about their PETA memberships. The length is great - it rests just past your hips. The best part about this jacket? You can buy it for less than 40 bucks!

The Mr. Baidis Men's Fashion Winter Jacket Slim Fit Waterproof Windbreaker (F007)

This is a great jacket for people who live in wet climates (Pacific Northwesterners, we're looking at you). Its slim fit makes it stylish enough to wear out for a dinner date, but the practicality makes it work great as a "wear to work" or while hanging out getting stuff done on the weekends.

It costs $45 via Amazon and is available in three colors: black, light khaki, and dark khaki. The measurements vary between US and Asian orders, so make sure you order the right size!

The Hee Grand Women Thicken Fleece Faux Fur Warm Winter Coat

Finding a winter coat that is warm, comfortable, and looks good can be difficult. We all know that. This coat, which goes for less than $50, fits that bill perfectly. The coat is available in beige, black, and army green, and the fur is faux, so you don't have to worry about any ethical conscience problems plaguing you when you buy and wear it.

Military jackets, thankfully, never go out of style. Simply pick the variation you like the best and then track down the price point that fits your budget!

Erin Steiner is a freelance writer from Portland, Oregon, where finding jackets that are warm, dry, durable, fashionable, and affordable is a huge challenge. Thankfully, she's pretty stubborn.

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Fashion and Babies: Make a Fashion Statement with Your Little One's Jackets

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Vogue Kids

Children need to have protection from the elements when outside, and to keep the chill off inside on occasion. While jackets have a practical side to them, that doesn't mean they have to be dull or colorless. In fact, jackets are a perfect way to spice up your baby's outfit, regardless of the season.

Here are some suggestions to help you make a fashion statement with your baby's jacket.

Themed Jackets

If you're looking for something out of the ordinary, themed outerwear may be the ticket. Jackets can come in many themes, from sports teams to animals and ancestral heritage.

If you're a huge fan of your area's pro football or baseball team, grab a miniature version of a team jacket and show that your baby's starting out right as a fan. Letting people know your baby was born a Redskins fan can break the ice with other parents who might also be a fan of the same team.

Proud of your Irish or Italian heritage? There are plenty of themed jackets available to show off your family's particular ancestry. To personalize the jacket even more, you can also get a patch that has your family's crest and sew it onto one of the jacket's shoulders.

Finally, if you aren't into sports but want a themed jacket for your child, you can find cute animal themes. From bear-themed jackets with hoods that sport ears to jackets with panda appliques and matching hats, there's something for everyone's baby.

Rather get prehistoric? Some jackets are made to look like dinosaurs, with green as the base color and yellow stand-up spines on the top of the accompanying hood. Whatever animal you or your baby fancy the most, there is probably a jacket out there for it.

Handmade Jackets

Knitting and crocheting are especially popular right now, so why not take advantage of this trend and make your child's jacket? Knitted or crocheted jackets are especially good for milder weather in the spring or the fall. With handmade jackets, you can choose the color, pattern, and exact size.

By making a jacket for spring, you can get as creative as you want and make a seasonal fashion statement for your child. What about Thanksgiving or Halloween? Making a jacket for visits to relatives on Thanksgiving Day or during Halloween trick-or-treating will add to the fun. In addition, jackets can be made in a relatively quick amount of time for babies, so you can easily plan on making a special jacket for each seasonal celebration.

Another perk to making your child's own jacket is once it's too small for him or her, you can pack it away as a keepsake. Later, if they have children themselves, you can gift them the handmade jacket and they can dress their own children in it. Hence, your creative fashion statement will live on for more than one generation, and what is cooler than that?

Military-Style Jackets

Military-style jackets are not only stylish, but they are also well made. For children who have parents in the military, it's also a cute way to show pride and support for the Armed Forces.

Whether it's a miniature military jacket that highlights the Army, Navy, Air Force, or Marines, there are colorful patches and accents that will keep your baby's attention and also draw attention to your baby when you're out and about. You can also add a matching hat or scarf for a layered effect.

There are also heavy military-style jackets for winter, featuring materials such a down filling and fleece. Attached hoods are a must in order to keep cold wind out of your child's ears, which will help prevent ear infections. Be sure to choose a military jacket that also has double snaps, when possible. Keeping baby bundled, yet fashionable, is the goal.

With the varied selection available in jackets for little ones, there's no reason to dress your child in drab or predictable outer wear. By choosing more creative fashions for your baby, your child can stand out from all the other babies snuggled into jogging strollers for your daily walks in the park.

Contributor: Bev Sninchak is a veteran freelance writer with 16 years of experience producing content for a variety of publications. She writes about many subjects, including the importance of managing online reputation to mastering social media strategies.

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Child Models Fashion and Babies: Make a Fashion Statement with Your Little Ones Jackets

Vogue Kids Fashion and Babies: Make a Fashion Statement with Your Little Ones Jackets

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