Fashioning The Benefits Of Big Data

Candice Swanepoel is Red Hot for Vogue Mexico’s September 2013 Cover
 Candice Swanepoel is Red Hot for Vogue Mexico’s September 2013 Cover

When fashion and big data join forces, it makes marketing endeavors easier for both designers and fashion retailers.

Just like any other major industry, the world of fashion is taking on the digital frontier and Big Data is along for the ride.

With fashionable technology in mind, here are just a few ways Big Data is helping the fashion industry take a walk down the runway in style:

The Anywhere Store

Thanks to Big Data, fashion is entering the digital arena like never before. When fashion designers and retailers grow their online presence, it means more fans can find their designs online.

Big Data allows the fashion world to upload more designs and feature new clothing lines online, which makes shopping for fashion an anywhere opportunity regardless of whether fashion fans are within proximity to a designer's storefront or halfway across the world.

Social Fashion

Social media is the new black, which is exactly why fashion designers and retailers are getting socially savvy with their designs. And, all that social activity results in tons of useful data for the fashion industry. Social media helps the fashion industry get the word out about new fashion trends and Big Data helps turn the social response into useful fashion information for designers and retailers.

Many major fashion designers are skipping the runway and going right to social media by revealing new clothing lines on social sites like Instagram and tweeting backstage fashion week photos on Twitter. Likewise, fashion bloggers and critics are putting in their two cents on sites like Tumblr and Big Data is making it all possible.

Fashion Trend Analytics

Fashion trends come and go, so the fashion industry has to stay on top of the next big thing in fashion.

If the fashion world is wondering how to unlock Big Data's big potential, then designers and retailers shouldn't look any further than analytics. In the world of fashion, there are trend forecasters who have the specific responsibility of discovering the next great fashion trend.

With the help of Big Data, these forecasters are using complex algorithms based on data from fashion shows, fashion events, current market trends, and retail clothing lines to analyze the current industry and predict the next big trend in fashion.

The Digital Runway

The fashion world consists of thousands of big name and independent designers and retailers. And, Big Data makes it possible for every fashion trend and clothing line to get a piece of the digital spotlight.

Because of this, fashion is quickly becoming an online endeavor with many retailers going as far as providing customers with full online clothing lines complete with size-specific digital dressing rooms and custom-fit wardrobe suggestions based on customer data algorithms.

Better Fashion Experience

Everything above means one thing for fashion fans looking to find the best clothing lines online: Big Data is bettering the retail fashion experience.

Whether customers want to stay up-to-date on current trends, shop for the latest clothing designs, or be a part of the cutting edge world of fashion, Big Data is there every step of the way.

From the analytics to the accessibility, it's plain to see that Big Data and fashion are a match made in runway heaven.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and the environment.

Winter Coats: Top Fashion Hues to Wear This Winter

Liu Wen  for Elle China’s September Issue 3Liu Wen  for Elle China’s September Issue

Winter is a dark and drab time of year, so it's natural to want to fight back against it with stark and bright colors. Brighter colors help us feel happy and make us stand out against a largely gray and dark brown landscape. Somehow, though, we often wind up in muted tones - burgundy instead of red. Olive green instead of emerald.

Green

Speaking of green, this fall and winter, green is super in. The trick, though, is to choose your green based on your skin tone, not on your mood or your wanting to stand out against a winterized landscape. Green is one of those colors that is very picky - some greens will make you look beautiful. Others will make you look like you're on your third day of food poisoning. Choose wisely!

Blue

Sapphire blue is going to be huge, if you haven't already noticed it popping up in your neighborhood. Sapphire is a brilliant blue that looks good on pretty much everybody regardless of skin tone, complexion, or hair color. It's also great in that you can make it the focal point of your outfit without worrying about looking loud or brassy.

Pink

Pink is usually a color you associate with spring and, to a lesser extent, summer. This year, fall and winter are claiming pink for their own. There are lots of different shades of pink - plenty to feel fashionable without washing out your skin. Feel free to go full-on Elle Woods!

Red

Red, particularly "Samba" Red (Pantone 19-1662 Samba) is a great choice this winter. It's a bold and vibrant red that is a step up from the muted red wine shades that people usually choose. It also stops just shy of looking like a superhero cape or something out of a Saturday morning cartoon. It's been particularly popular with the designers of

women's coats. Pair it with your favorite red lipstick for a night out!

Purple

Jewel tone purple is another great choice this winter. It's a great selection for accent and base pieces of an outfit (scarves, blouses, gloves). You can add some brightness without looking like a jolly rancher or Grimace.

Multiple Colors

Patterns are also going to be big again this year, but in a rebellion against the loud, could-have-covered-your-grandparents'-couch-in-the-1970s patterns; fashion is all about the basics. Namely, leopard, pinstripe, and plaid. The great thing about these patterns is that they allow you to wear splashes of color without allowing any one hue to become overwhelming.

We love that this year's trend is toward color instead of away from it. Usually it's the warmer seasons that get all of the fun!

What color do you think is going to be a hit this fall and winter? Have you seen any striking trends showing up where you live?

Erin Steiner is a regular contributor to The Military Jacket as well as a variety of other websites. She writes about fashion, pop culture, finance, and current events.

Liu Wen  for Elle China’s September Issue 4Karlie Kloss November issue of Vogue Japan. Photographed by Patrick Demarchelier

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Karlie Kloss November issue of Vogue Japan. Photographed by Patrick DemarchelierKarlie Kloss November issue of Vogue Japan. Photographed by Patrick Demarchelier

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Liu Wen  for Elle China’s September IssueLiu Wen  for Elle China’s September Issue

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Fashion Magazines You Must Read - But Have Probably Never Heard Of

Fashion MagazinesEverybody knows about Vogue, Glamour, Elle, et al. We see them all the time - at the grocery store, at the bookstore, in convenience stores, and even referenced online. I don't know about you, but all of these magazines have started to blend together for me. They all contain the same stuff: clothes I can't afford and that wouldn't be practical to wear even if I decided to stop being a freelance shlub on my couch (What? It could happen).

This doesn't mean that I don't enjoy fashion. In fact, I value fashion and there are times when I, just like everyone, get the urge to change up my look and try something new. Fashion magazines - especially the independent and lesser known - are a great place to go for ideas.

Yeah, that's just a really hipstery way to say: Seriously, you need to check out these fashion magazines because they feature real people wearing real things that you can wear, too.

Z!NK Magazine

The great thing about

Z!NK is that it talks about clothes and accessories that we actually use. At the time of this writing, the first three fashion articles are about "styling up" headphones to look cute and cool while you work; a new jewelry line that can be reconfigured to be worn on clothing, hair, and even footwear and that uses crystals and resin instead of glue and hope; and a clothing line from a Korean designer that premiered at Paris's fashion week but that we can actually wear (once it hits stores).

The Gentlewoman

You won't find overly stylized fashion shoots or articles about pleasing your man by wearing heels to bed here. The Gentlewoman is a magazine that is simply produced but filled with incredible content. It doesn't just tell you what's in style - it tells you why and how it got there. There are profiles of fabulous and successful women. It's also not short. The latest issue clocked in at 304 pages.

Salt Gypsy

Salt Gypsy is a fantastic fashion mag for the woman who loves to be in and near the water. Technically this is a blog, not a physical magazine, but since it covers a variety of topics including fashion and lifestyles, I decided to include it on this list. It's a fantastic place to find great swimwear, whether you're looking for pageant swimsuits to wear on the beach or something more functional that will stand up to the waves, there are lots of ideas here.

Worn Fashion Journal

Billed by New York Magazine as "if Etsy were a fashion magazine it would look like Worn," which is...yeah, okay that's fair. But Worn asks interesting questions about fashion and art, and it's fun to see what people come up with.

To be honest, it's hard to find a women's fashion magazine catering to women over the age of 30 that doesn't assume we all have kids, we're all married, every husband is an idiot, and our fashion priorities are "cover the body, spit-up resistant (and machine washable) and not a burlap sack." These magazines, though - they're doing a great job of fighting against those stereotypes while still helping me figure out what to wear so I can look as good as I feel.

Erin Steiner is a regular contributor to The Military Jacket. She writes about culture, finance, and a bunch of other stuff all over the web.

Denim: Not Just for Casual Events

Florence and Fred Couture - Extreme Denim JacketFlorence and Fred Couture - Extreme Denim Jacket

Most of us were raised to think that denim was meant strictly for casual wear. Some of us might have even been raised in households where denim clothes were only for getting work done around the house and lounging on weekends. It's shocking how far this simple and unassuming material has come since we were kids!

Now, depending on how it is made, denim can even be passed off as businesswear and "formal-lite."

Here are some examples.

The Denim Skirt

A woman can pull off wearing jeans in the business place.  A jean skirt would pass in any office with a business-casual dress code.

The Denim Jacket

A well-made and nicely tailored denim jacket can be added to pretty much any outfit for a fun touch of style and flair. If you want to look professional, though, you'll probably want to leave your bedazzler in its drawer.

Jeans

Yep, I said it: Jeans can count as dressy wear; you just have to know what to do with them and what to add to your outfit.

Here are some tips:

Fabric

Once upon a time, jeans all came in the same standard blue. Now jeans are manufactured in every color and some of them - particularly dark green, black, and khaki - can be passed off as dressier pants. During the spring and summer, you can probably even get away with white jeans.

For a dressier look, find denim that has been woven through with cotton and thinned out. These will look (and even feel) more like khakis than jeans.

Styled

Flared jeans make regular jeans look like slacks because of the way the flares drape over your feet (as opposed to the pegged legs or boot cut jeans you might normally get away with on the weekend).

Fit

If you want to wear jeans, make sure they fit you well. Jeans that sag or bag give themselves away at first glance. Form-fitting (not skinny) jeans flatter your figure in the same way your slacks do.

Your Top

No matter how nice your jeans may be, if you pair them with a t-shirt or tank top, you immediately turn them into casual wear. To dress up your jeans, pair them with a nice-button down shirt, blouse, or even a form-flattering sweater.

Your Shoes

Sneakers and flip flops will turn your dressy jeans into messy-looking jeans in less than a second. To dress up your denim, pair with flats, heels, or heeled boots.

In a lot of ways, it is more about how you carry yourself while you wear your jeans than the cut or style of the denim itself. If you carry yourself with enough confidence, you can pass off denim as dressy wear any day (or night) of the week!

Erin Steiner is a freelance writer who, in addition to teaching clients how to remove article from Google, writes about fashion, business, and pop culture all over the web.

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