Forever 21 has amazing clothes, and for extremely affordable prices. Looking through their selection, I cannot help but love every single jacket they carry. Forever 21, is beating out its competition, while most chains are loosing money they seem to making money. In just five years, it has quadrupled in size, squeezing competitors like the Gap. The company has no famous designers or an ad budget, and yet Forever 21 now ranks of the top 500 privately held companies in the United States.
Korean immigrants, Don and Jin Sook Chang, founded the store 24 years ago. " The Changs emigrated from South Korea to the United States in 1981. Don worked three jobs, and while working at a gas station he noticed the nicest cars were driven by people in the fashion industry. The Changs worked hard to make some connections in garment factories, and in 1984, they opened Fashion 21 in a low-rent area near Pasadena in California. Mrs. Chang a hairdresser had a keen eye for new trends, took on the role of chief merchandiser. Today she is known for her hands-on approach to the business, while her husband, Don, attends to the company's finances.
By 1995, the Chang's had changed the name of their company to Forever 21 and opened their first store outside California, in Miami's Mall of the Americas. In just 6 years later, they celebrated opening over 100 locations. Their secret remains to be their low prices and smart business moves such as spending no money on advertising, and spending their money on heavy traffic real estate sites. Today, with stores in the U.S., Canada, Singapore, Malaysia, Jordan,the United Arab Emirates and Japan who operate under the Forever 21 umbrella.
Hey I really Like all the Coats, But I’d wished that Forever21 would make more! Love the site!